Enhancing Guest Experiences Through Music & Live Sports and How Content Piracy Can Affect Businesses

Join us for an insightful conversation with Jim Grandahl, DIRECTV FOR BUSINESS National Accounts, as we explore the powerful role that curated entertainment plays in today’s hospitality landscape. This session will dive into how music, live sports, and premium content can significantly elevate the guest experience and strengthen brand loyalty across hotels, restaurants, bars, and tourism venues.

Jim will also address a critical and often overlooked topic: content piracy. Attendees will learn how improper streaming practices and unauthorized content use can expose businesses to legal risks and how the right solutions can protect both your brand and your bottom line.

Whether you manage a property, oversee operations, or lead guest-facing teams, this webinar will provide practical insights, real-world examples, and actionable steps to enhance your environment while staying fully compliant.