Austin Martin

Austin Martin has spent 10+ years helping organizations turn complex marketing data into clear, actionable strategy, specializing in data strategy, attribution, and analytics.
As Head of Data & Measurement at Parli & Co., he builds measurement strategies that go beyond reporting to drive continuous optimization across destination analytics, influencer marketing, and web analytics. Previously, he spent nearly 8 years at Orange142 leading attribution and measurement frameworks for tourism and destination marketing organizations. More recently, he has served as a Solutions Engineer at Alation, helping Fortune 500 companies implement data intelligence platforms to drive measurable and data-backed business outcomes.