Josh Collins

Josh Collins is a visionary leader, storyteller, and entrepreneur who has spent over 25 years at the intersection of human connection and technology. His journey began in the live entertainment industry, collaborating with icons like Stevie Wonder and John Legend, before moving into tourism and destination marketing — where he transformed entire economies and set new benchmarks for success. At Visit Franklin, Josh’s digital campaigns fueled a 176% surge in visitor spending and a 48% jump in visitation, while his website overhauls drove record-breaking engagement. As Chief Product and Technology Officer at Zartico, he spearheaded the launch of ZDOS, a cutting-edge destination operating system, alongside the Zartico Academy, redefining how destinations leverage data, engage stakeholders, and retain their communities. In 2023, Josh founded Main Street Mentor and its flagship platform, MainStreetOS™, the first all-in-one mission management system built to help small businesses, chambers, and tourism organizations reclaim time, scale their impact, and reignite their communities. Blending AI-powered automation with a human-first approach, Josh helps turn burnout into breakthrough — one Main Street at a time. Whether on stage, in the boardroom, or in the heart of a community, Josh brings energy, vision, and an unwavering belief that authentic connection is the most powerful catalyst for sustainable growth.