Governor's Conference on Hospitality & Tourism 2026: Gatlinburg


Wednesday, September 16, 2026
at
3:00 PM (EDT)
to Friday, September 18, 2026 at 11:30 AM (EDT)

The annual Tennessee Governor's Conference on Hospitality and Tourism (Gov Con), produced by the Tennessee Hospitality and Tourism Association (TNHTA) in partnership with the Tennessee Department of Tourist Development brings together representatives of the state's travel and tourism industry, including attractions, hoteliers, restaurateurs, destination management/marketing organizations, tour operators, educational institutions offering tourism/hospitality programs, tourism-related government agencies, and suppliers of goods and services of the tourism industry.
 

Full attendee registration includes admission to all general and breakout sessions, meal functions/refreshment breaks, opening night reception, trade show, and the Stars of the Industry Awards Dinner. There are also sponsorship opportunities available.   

Attendee Registration and refund policies: All who attend the conference must be registered and paid in full prior to their entry into the event. If an attendee must cancel on or before August 31, a refund will be issued to the original form of payment. We regret that refunds cannot be made after August 31; however, substitutions are allowed within the same organization.

View the Full Gov Con Website Here

Credits Price
Member Registration
Registration Ends 9/11/26 at 6:00 PM EDT
$440.00
Price will increase to $490.00 on 8/1/26 12:00 AM EDT
Not Yet Member Registration
Registration Ends 9/11/26 at 6:00 PM EDT
$540.00
Price will increase to $590.00 on 8/1/26 12:00 AM EDT
Student & Faculty Registration
This ticket is available only to individuals currently enrolled in a university or college, as well as high school or college faculty and professors. Registration Ends 8/31/26 at 5:00 PM EDT
$225.00
Credits Price
Member Tri-Star Exhibitor Sponsor
2 Full Conference Registrations (Includes Stars of the Industry Gala)
Company Logo on Gov Con website event page
Final attendee list post-conference
Exhibitor booth
Registration Ends 8/31/26 at 12:00 AM EDT
$2,000.00
Not Yet Member Tri-Star Exhibitor Sponsor
2 Full Conference Registrations (Includes Stars of the Industry Gala)
Company Logo on Gov Con website event page
Final attendee list post-conference
Exhibitor booth
Registration Ends 8/31/26 at 3:00 PM EDT
$2,500.00
Supporting Sponsor
Exclusive sponsor of one breakout session (First Come First Served)
3 Full Conference Registrations (Includes Stars of the Industry Gala)
Logo and link on Gov Con website event page
Final attendee list post-conference
Exhibitor booth
Podium time during your breakout session
Logo on signage at your breakout session
Registration Ends 8/31/26 at 3:00 PM EDT
$5,000.00
Premium Sponsor
Exclusive sponsor of (pick one):
-Stars of the Industry Reception OR After Party
-Thursday Morning Breakfast
4 Full Conference Registrations
Logo and link in general pre-con emails & website
Advance attendee list & final attendee list post-con
Exhibitor booth
Opportunity to brand session with signage or promotional materials
Podium time during chosen event
Logo included on signage at chosen event
Registration Ends 8/31/26 at 12:00 AM EDT
$7,500.00
Governor's Lunch Sponsor
Exclusive sponsor to the Governor’s Lunch
6 Full Conference Registrations (Includes Stars of the Industry Gala)
Logo and link in general pre-conference emails & on website
Advance attendee list & final attendee list post-conference
Logo included in pre-conference email to attendees
Exhibitor booth
Prominent signage during event
Podium time during Governor’s Lunch
Registration Ends 8/31/26 at 12:00 AM EDT
$10,000.00

If you are interested in speaking at the 2026 Governor's Conference please submit an application below. 

Gov Con Speaker Application

For More Information:

Brittany Barragan

Brittany Barragan

Director of Education & Events, Tennessee Hospitality & Tourism Association

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(615)385-9970