Governor's Conference on Hospitality & Tourism 2026: Gatlinburg


Wednesday, September 16, 2026
at
3:00 PM (EDT)
to Friday, September 18, 2026 at 11:30 AM (EDT)

The annual Tennessee Governor's Conference on Hospitality and Tourism (Gov Con), produced by the Tennessee Hospitality and Tourism Association (TNHTA) in partnership with the Tennessee Department of Tourist Development brings together representatives of the state's travel and tourism industry, including attractions, hoteliers, restaurateurs, destination management/marketing organizations, tour operators, educational institutions offering tourism/hospitality programs, tourism-related government agencies, and suppliers of goods and services of the tourism industry.
 

Full attendee registration includes admission to all general and breakout sessions, meal functions/refreshment breaks, opening night reception, trade show, and the Stars of the Industry Awards Dinner. There are also sponsorship opportunities available.   

Attendee Registration and refund policies: All who attend the conference must be registered and paid in full prior to their entry into the event. If an attendee must cancel on or before August 31, a refund will be issued to the original form of payment. We regret that refunds cannot be made after August 31; however, substitutions are allowed within the same organization.

Host Hotels

Embassy Suites by Hilton Gatlinburg 

Resort 604 Airport Rd Property

Phone: (865) 436-2095

Booking Link here

Booking Code: GCT

Hotel Indigo Gatlinburg

229 East Parkway Property

Phone: (865) 412-9800

Booking Link here

Margaritaville Resort Gatlinburg

539 Parkway Property

Phone: (865) 430-4200

Booking Link here

The Park Vista A DoubleTree By Hilton Hotel

705 Cherokee Orchard Road Property

Phone: (865) 436-9211

Booking Link COMING SOON

Courtyard by Marriott Gatlinburg Downtown

315 Airport Road Property

Phone: (865) 436-2008

Booking Link here

Hampton Inn Historic Nature Trail

520 Airport Road

Gatlinburg, TN 37738

Phone: 865-436-4933

Booking Link here

Fairfield by Marriott

611 Airport Road

Gatlinburg, TN 37738

Booking Link Here

Agenda

September 16
3:00 PM - 4:30 PM Opening Session
5:30 PM - 7:30 PM Opening Reception
September 17
8:00 AM - 4:00 PM General and Breakout Sessions
6:00 PM - 10:00 PM Stars of the Industry Gala and Awards
September 18
8:00 AM - 10:00 AM Breakfast and Closing Session

If you are interested in speaking at the 2026 Governor's Conference please submit an application below. 

Gov Con Speaker Application

For More Information:

Brittany Barragan

Brittany Barragan

Director of Education & Events, Tennessee Hospitality & Tourism Association

View Profile

(615)385-9970