Governor's Conference on Hospitality & Tourism 2026: Gatlinburg
The annual Tennessee Governor's Conference on Hospitality and Tourism (Gov Con), produced by the Tennessee Hospitality and Tourism Association (TNHTA) in partnership with the Tennessee Department of Tourist Development brings together representatives of the state's travel and tourism industry, including attractions, hoteliers, restaurateurs, destination management/marketing organizations, tour operators, educational institutions offering tourism/hospitality programs, tourism-related government agencies, and suppliers of goods and services of the tourism industry.
Full attendee registration includes admission to all general and breakout sessions, meal functions/refreshment breaks, opening night reception, trade show, and the Stars of the Industry Awards Dinner. There are also sponsorship opportunities available.
Attendee Registration and refund policies: All who attend the conference must be registered and paid in full prior to their entry into the event. If an attendee must cancel on or before August 31, a refund will be issued to the original form of payment. We regret that refunds cannot be made after August 31; however, substitutions are allowed within the same organization.
| Price | |
|---|---|
|
Member Registration
Registration Ends 9/11/26 at 6:00 PM EDT
|
$440.00
Price will increase to $490.00 on
8/1/26 12:00 AM EDT
|
|
Not Yet Member Registration
Registration Ends 9/11/26 at 6:00 PM EDT
|
$540.00
Price will increase to $590.00 on
8/1/26 12:00 AM EDT
|
|
Student & Faculty Registration
|
$225.00 |
| Price | |
|---|---|
|
Member Tri-Star Exhibitor Sponsor
Company Logo on Gov Con website event page Final attendee list post-conference Exhibitor booth |
$2,000.00 |
|
Not Yet Member Tri-Star Exhibitor Sponsor
Company Logo on Gov Con website event page Final attendee list post-conference Exhibitor booth |
$2,500.00 |
|
Supporting Sponsor
3 Full Conference Registrations (Includes Stars of the Industry Gala) Logo and link on Gov Con website event page Final attendee list post-conference Exhibitor booth Podium time during your breakout session Logo on signage at your breakout session |
$5,000.00 |
|
Premium Sponsor
-Stars of the Industry Reception OR After Party -Thursday Morning Breakfast 4 Full Conference Registrations Logo and link in general pre-con emails & website Advance attendee list & final attendee list post-con Exhibitor booth Opportunity to brand session with signage or promotional materials Podium time during chosen event Logo included on signage at chosen event |
$7,500.00 |
|
Governor's Lunch Sponsor
6 Full Conference Registrations (Includes Stars of the Industry Gala) Logo and link in general pre-conference emails & on website Advance attendee list & final attendee list post-conference Logo included in pre-conference email to attendees Exhibitor booth Prominent signage during event Podium time during Governor’s Lunch |
$10,000.00 |

If you are interested in speaking at the 2026 Governor's Conference please submit an application below.
For More Information: