Micah Spicer

Micah Spicer is the Vice President of Brand and Business Development at Boyd Hollow Resorts, where he leads brand strategy, business growth initiatives, and the development of immersive, story-driven hospitality experiences. He has played a central role in shaping the identity and expansion strategy of the company, helping transform Ancient Lore Village from an early vision into a nationally recognized experiential destination and a platform for future resort concepts, immersive attractions, and licensing opportunities.

With a background spanning luxury hospitality, experiential marketing, media production, and travel, Micah brings a unique blend of creative storytelling and strategic business development to his work. He has collaborated with global hospitality brands including Sandals and Beaches Resorts, produced promotional campaigns for international nonprofits, and built his own successful video and photography business. His experience as a luxury travel specialist further deepened his understanding of guest experience, destination branding, and the evolving expectations of modern travelers.

Today, Micah helps guide the growth of Boyd Hollow Resorts by aligning brand, culture, and operations to support thoughtful expansion while preserving the authenticity of the guest experience. He is actively involved in the development of new concepts, including Bokee's Trek Experience, an immersive adventure destination inspired by the themes of storytelling, imagination, and human connection. Passionate about the future of experiential tourism, Micah believes hospitality has the power to create meaningful connections and lasting impact. His work focuses on building destinations and experiences that blend story, purpose, and place in ways that inspire guests and foster a deeper sense of connection with others and the world around them.