Response Marketing Group

Our mission is to improve our client’s performance by helping them develop a data-driven communication plan and allocation of expenditures through the unique experiential history we have, utilizing a better use of data, analytics and communication planning. “Integrated marketing isn’t about sending email, strong social media, direct mail or creating a blog. It’s about using data and technology to start a meaningful dialogue with your varied audiences. It is being channel neutral.” We spur collaboration by creating more efficient connections among all your partners, not looking to replace or unseat any of your other relationships. How? Through our extensive experience, we’ve learned the landscape and independently work for you. Our clients appreciate the fact we work well with any and all of the marketing and advertising partners they may have to insure stronger measurement and revenue growth. Whether it’s writing integrated marketing plans, conducting a cross-channel effectiveness assessment, developing specific recommendations for site mapping and tagging or consulting on campaign implementation, our value is in making your programs more effective.
Contact: Jim Harenchar, jharenchar@rmg-usa.com