April High
Senior Director, Special Event Sales
GEODIS Park | Nashville Soccer Club
Tourism: Golf Courses/Sports Complexes
Original Join Date: 2026
Professional Bio
As Senior Director of Special Event Sales for GEODIS Park, I lead the strategic development and sales of revenue-generating events at one of the premier sports and entertainment venues in the country. As a member of the stadium's pre-opening team, I built the Special Events Department from the ground up, establishing sales processes, pricing strategies, event packages, and business development initiatives that have generated millions of dollars in annual revenue. Through corporate events, galas, meetings, weddings, community events, and large-scale special events, I have successfully positioned GEODIS Park as a premier destination for non-match day experiences.
My responsibilities include managing multi-million-dollar budgets, overseeing the stadium's event calendar, forecasting revenue, developing pricing strategies, and identifying new business opportunities that maximize venue utilization and profitability. I work closely with our food and beverage partner to create innovative event experiences, drive revenue growth, and ensure strong financial performance across all event offerings.
A collaborative leader, I work with internal departments - Marketing, Ticketing, Community Engagement, Operations, and Corporate Partnerships to identify new revenue opportunities, support organizational initiatives, and create unique experiences that strengthen client and community relationships. Through relationship-building, strategic planning, and creative problem-solving, I have secured and managed high-profile events while contributing to the continued growth and success of GEODIS Park.
With a background spanning hospitality, event management, venue operations, and sales leadership, I am passionate about driving revenue growth, developing strategic partnerships, and creating experiences that deliver measurable value for clients, guests, and stakeholders.
*Also proud to be a Nashville Native
My responsibilities include managing multi-million-dollar budgets, overseeing the stadium's event calendar, forecasting revenue, developing pricing strategies, and identifying new business opportunities that maximize venue utilization and profitability. I work closely with our food and beverage partner to create innovative event experiences, drive revenue growth, and ensure strong financial performance across all event offerings.
A collaborative leader, I work with internal departments - Marketing, Ticketing, Community Engagement, Operations, and Corporate Partnerships to identify new revenue opportunities, support organizational initiatives, and create unique experiences that strengthen client and community relationships. Through relationship-building, strategic planning, and creative problem-solving, I have secured and managed high-profile events while contributing to the continued growth and success of GEODIS Park.
With a background spanning hospitality, event management, venue operations, and sales leadership, I am passionate about driving revenue growth, developing strategic partnerships, and creating experiences that deliver measurable value for clients, guests, and stakeholders.
*Also proud to be a Nashville Native
Company/Organization