Blue Ridge Parkway Association
Organization Overview
The Blue Ridge Parkway Association (BRPA) is a nonprofit organization made up of local businesses, communities and individuals who believe in our mission — to serve visitors along the scenic corridors of Shenandoah National Park, the Blue Ridge Parkway, and the Great Smoky Mountains National Park. As the official marketing partner of the Blue Ridge Parkway, the BRPA provides more than one million Parkway print materials and has distributed maps, brochures, the Blue Ridge Parkway Travel Planner, and the mobile app free of charge to Parkway visitors since 1949.