Listening at Scale: The Human Side of AI in Tourism
A post-GoCon webinar with Keynote Speaker Josh Collins!
“What’s the hardest label to read? The one on the jar you’re in.”
In this engaging follow-up to his keynote at the Tennessee Governor’s Conference, Josh Collins invites tourism professionals to step outside the jar and view their work through a renewed lens. Together, we’ll explore how artificial intelligence can amplify empathy, make personalization effortless, and foster deeper visitor relationships—at scale.
Through a blend of storytelling, strategy, and live examples, Josh will guide attendees in navigating the balance between automation and authenticity. You’ll leave this session inspired and equipped to lead the next evolution of tourism marketing with a more human—and more effective—approach.
Josh Collins was a keynote speaker at this year’s GovCon in Kingsport, where he inspired attendees with his insights on the human side of AI in tourism. Join us for a follow-up session to explore actionable ways to embrace automation without losing the human touch.
With over 25 years at the intersection of human connection and technology, Josh has led transformative work in live entertainment, destination marketing, and tech innovation. From driving record-breaking growth at Visit Franklin to launching ZDOS and Zartico Academy, and now founding Main Street Mentor, Josh blends AI-powered automation with a human-first approach to help communities reclaim time and reignite impact.
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