Listening at Scale: The Human Side of AI in Tourism

“What’s the hardest label to read? The one on the jar you’re in.”

In this engaging follow-up to his keynote at the Tennessee Governor’s Conference, Josh Collins invites tourism professionals to step outside the jar and view their work through a renewed lens. Together, we’ll explore how artificial intelligence can amplify empathy, make personalization effortless, and foster deeper visitor relationships—at scale.

Through a blend of storytelling, strategy, and live examples, Josh will guide attendees in navigating the balance between automation and authenticity. You’ll leave this session inspired and equipped to lead the next evolution of tourism marketing with a more human—and more effective—approach.