Jim Harenchar
President & CEO
Response Marketing Group
Allied/Service Membership
Original Join Date: 2026
Professional Bio
Jim is the President & CEO of Response Marketing Group, a consumer-data focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers proprietary Ad technology, marketing strategy/planning, data segmentation and campaign reporting. The agency serves a number of clients in the travel, tourism and hospitality sectors, as well as retail, healthcare and financial services.
RMG was founded in 1986 and their approach is consistent with the success gleaned from 40 years of experience – data insights married to relevant messaging to the target audience. Their focus remains helping clients drive increased visitor engagement, increased occupancy, return on ad spending, and board advocacy. They have developed proprietary Ad Tech solutions, SmartPIXL and Bullseye, that have introduced game-changing outcomes for clients across the US.
Jim is considered a thought-leader and tourism futurist, speaking frequently at Tourism Conferences across the U.S. such as the Southeast Tourism Society, Forrester Marketing Conference, Ad Federation, Travel & Tourism Research Associan and the American Indigenous Tourism Association.
RMG was founded in 1986 and their approach is consistent with the success gleaned from 40 years of experience – data insights married to relevant messaging to the target audience. Their focus remains helping clients drive increased visitor engagement, increased occupancy, return on ad spending, and board advocacy. They have developed proprietary Ad Tech solutions, SmartPIXL and Bullseye, that have introduced game-changing outcomes for clients across the US.
Jim is considered a thought-leader and tourism futurist, speaking frequently at Tourism Conferences across the U.S. such as the Southeast Tourism Society, Forrester Marketing Conference, Ad Federation, Travel & Tourism Research Associan and the American Indigenous Tourism Association.
Company/Organization